Can a trade mark protect quotes, slogans, marketing slogans, or company slogans?
Yes. Quotes, slogans, marketing slogans, and company slogans can be trademarked. However, in order to keep this kind of trade mark active, it must be used commercially in relation to the goods or services offered by the trade mark owner. In practice, companies often develop slogans which are only used in speech but for which no marketing materials exist.
